7800元买一个“白色纸袋”，巴黎世家这是要上天啊

法国时尚品牌巴黎世家最近推出的几款包包可谓创意惊人、话题十足。此前，该品牌包包撞车宜家蓝色购物袋的热议还未退去。近日，他们又推出一款“白色纸袋”，形状为长方形，配有黑色提带，上面印着巴黎世家的名字，乍看之下和专卖店的纸袋一模一样，但是售价却是普通购物袋的百倍。

You might resent paying 5p for a carrier bag in your local supermarket but the biggest designers want you to fork out 174 times that price for one.
你可能会不愿意花5便士在当地超市买一个购物袋，但顶级设计师们却要你为此支付174倍的价钱。

Fashion houses such as Balenciaga are selling designer handbags - that look identical to the bags they package their goods in - for eye-watering prices.
巴黎世家等时尚品牌正在出售价格昂贵的名牌包包，而这些包包的样子和购物包装袋看起来一模一样。

The Balenciaga Shopping Bag, a simple white calfskin bag with black handles emblazoned with the fashion house's name, is retailing for an extortionate £870.
“巴黎世家购物袋”就是一个配有黑色拎带的白色牛皮包，上面印着品牌的名字。这款天价购物袋售价高达870英镑（约合人民币7500元）。

And while that seems a laughable amount for the average shopper, it seems that it's coveted among fashion fans - because it's already sold out.
虽然对于普通消费者来说这款购物袋的价格简直可笑，但是它似乎是潮人们梦寐以求的，因为它已被抢购一空啦。

It's not the first time that the fashion giant has unveiled a designer version of a staple.
这已经不是这个知名时尚品牌第一次推出设计师版的大路货。

The French luxury brand released a bag that's suspiciously similar to IKEA's iconic 'Frakta' tote, known for it's bright blue colour, its durability, and its absolutely massive size.
这家法国奢侈品牌曾推出一款疑似宜家经典购物袋Frakta托特包。Frakta托特包以其鲜艳的蓝色、耐用性和超大容量而闻名。

Whereas the IKEA 'Frakta' bag is made from 100% polypropylene, a recyclable material, the Balenciaga tote is composed of 'wrinkled, glazed leather.'
不过宜家的Frakta购物袋是由可回收材料100%聚丙烯制成，而巴黎世家手袋是由“褶皱亮面的皮革”制成。

Another key comparison is the price point. The classic IKEA tote will set buyers back all of 40p, whereas Balenciaga's 'Arena Extra-Large Shopper Tote Bag' is just a bit more expensive, at £1,693.
价格也是另一个明显的对比。宜家Frakta经典手提袋的售价仅为40便士（约合人民币3.5元），而巴黎世家Arena超大购物手提袋就要贵一点了，其售价为1693英镑（约合人民币14700元）。

Rather than taking offense to the replication of their design, IKEA appears to be praising the French brand for their design skills. In a statement to Today, an IKEA spokesperson said,
宜家并没有对设计被抄袭而感到恼火，反而似乎对巴黎世家的设计能力表示赞赏。一位宜家发言人在Today网刊登的声明中表示：

'We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag ... Nothing beats the versatility of a great big blue bag.'
“巴黎世家的手提袋看起来很像宜家的标志性环保蓝色购物袋，对此我们深感荣幸……没有什么比一个超大的蓝色袋子更加实用。”

Earlier this year, they were mocked for the £2,325 extra large lambskin printed tote that was branded 'hilariously stupid' by fashion fans because it looks exactly like a plastic blanket bag.
今年早些时候，巴黎世家因为一款超大羊皮印花手袋而被众人嘲笑，这款手袋售价2325英镑（约合20234人民币），时尚追随者们称，这款看起来酷似塑料毛毯包装袋的包包“蠢得可笑”。

People pointed out on Twitter that the luxe accessory resembles the same bag you probably threw away after dumping your blanket on your bed, which you probably paid less than £25 for.
有人在推特上称，这款奢华的包包跟你把毛毯买回家丢上床后扔掉包装袋一模一样，而你买那个毯子可能花了不到25英镑。

英文来源：每日邮报
翻译&编辑：董静
审校：yaning